Introduction
Trendtive Digital Sdn Bhd ("Trendtive Digital", "we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and share information when you visit our website or engage with our services. It applies to all users of trendtivemedia.com and anyone who contacts us or becomes a client.
By using this website, you acknowledge the practices described in this policy, where applicable and to the extent required by law. This policy is governed by the Personal Data Protection Act 2010 (PDPA) of Malaysia.
Information you provide directly
- Name, email address, phone number, and company name when you submit a contact form or book a consultation
- Business information shared during onboarding or service engagement
- Payment and billing information (processed by our payment providers — we do not store card data)
Information collected automatically
- IP address, browser type, device type, and operating system
- Pages visited, time on site, and referring URL
- Cookie and tracking data (see our Cookie Policy)
Information from third parties
- Data from advertising platforms (Google Ads, Meta, LinkedIn, TikTok) when we manage campaigns on your behalf
- CRM data provided by clients for campaign targeting purposes
How We Use Your Information
We use your personal data to:
- Respond to enquiries and provide requested services
- Manage client accounts, campaigns, and reporting
- Send service updates, invoices, and relevant communications
- Improve our website and user experience through analytics
- Comply with legal and regulatory obligations under Malaysian law
- Protect the security and integrity of our systems
We do not sell your personal data to third parties.
Legal Basis for Processing
Under the PDPA 2010, we process personal data on the following grounds:
- Consent: Where you have given clear consent, for example by submitting a contact form
- Contract: Where processing is necessary to perform a service contract with you
- Legal obligation: Where we are required to process data to comply with Malaysian law
- Statutory authority: Where processing is permitted or required under the PDPA 2010 or other applicable Malaysian law
Sharing Your Information
We may share your personal data with:
- Service providers and sub-processors: Hosting providers, analytics platforms (Google Analytics), email services, and project management tools that process data on our behalf under data processing agreements
- Advertising platforms: Google, Meta, LinkedIn, TikTok — only when managing campaigns on your behalf and only the data necessary for campaign execution
- Professional advisors: Legal, accounting, or audit firms under confidentiality obligations
- Authorities: Where required by Malaysian law, court order, or regulatory requirement
We do not share client campaign data with other clients or use it for any purpose beyond the agreed scope of work.
Data Retention
We retain personal data for as long as necessary to fulfil the purposes outlined in this policy:
- Contact enquiries: 2 years from last contact, or until consent is withdrawn
- Client records (contracts, invoices, communications): 7 years in accordance with Malaysian accounting and tax requirements
- Campaign data: Duration of engagement plus 2 years
- Website analytics data: 26 months (Google Analytics default)
When data is no longer required, it is securely deleted or anonymised.
Your Rights Under PDPA 2010
As a data subject under Malaysian law, you have the right to:
- Access the personal data we hold about you
- Correct any inaccurate or incomplete personal data
- Withdraw consent at any time where processing is based on consent
- Object to processing for direct marketing purposes
To exercise any of these rights, contact us at general@trendtivedigital.com. We will respond within 21 days. If you are unsatisfied with our response, you may lodge a complaint with the Department of Personal Data Protection (JPDP) Malaysia at www.pdp.gov.my.
International Data Transfers
Some of our service providers operate outside Malaysia — for example, cloud hosting, analytics, and advertising platforms. When we transfer personal data internationally, we take appropriate steps to ensure adequate protection consistent with PDPA requirements, including relying on contractual safeguards and the data protection standards of the receiving jurisdiction.
Policy Updates
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top of this page indicates when the policy was last revised. We encourage you to review this page periodically. Continued use of the website after changes constitutes acceptance of the updated policy.
For any questions, concerns, or requests regarding this Privacy Policy or your personal data: