Creator matching built around audience fit, not follower count
We select KOLs and KOCs based on audience overlap, engagement integrity and content quality — so budget goes to creators whose followers can genuinely become your customers.
03 / Performance Marketing
We match your brand with the right creators and turn their audience into your customers. From KOL and KOC sourcing to performance reporting, every campaign is built for measurable commercial impact across Malaysia and Singapore.
We select KOLs and KOCs based on audience overlap, engagement integrity and content quality — so budget goes to creators whose followers can genuinely become your customers.
Sourcing, briefing, scripting, content rights and scheduling are handled as one workflow across TikTok, Instagram and XiaoHongShu, so creators produce on-brand content that performs.
We track engagement, creator-driven traffic and conversions clearly enough to know which creators and formats are actually moving purchase intent — not just collecting likes.
Many influencer campaigns are booked on follower count and gut feel — with no briefing discipline, no usage rights and no measurement. That leaves spend tied to reach that never converts and creator relationships that cannot be repeated with confidence.
A large following does not mean the right audience. Without audience and engagement vetting, budget goes to creators whose followers will never become your customers.
Vague briefs produce off-brand content, and missing usage rights mean you cannot reuse the best-performing posts across paid or owned channels.
When reporting stops at views and likes, there is no way to know which creators drove traffic, leads or sales — so the next budget simply repeats the same guesses.
This is exactly what Trendtive Media was built to fix.
The objective is authentic creator endorsement that produces measurable commercial results.
We define your audience, then source and vet KOLs and KOCs across TikTok, Instagram and XiaoHongShu for audience fit, engagement quality and brand safety.
We build creative briefs, messaging guardrails and scripts so creators produce platform-native content that stays on-brand and on-objective.
Content goes live with coordinated scheduling and usage rights secured, and the strongest pieces are amplified through paid where it makes commercial sense.
We report engagement, creator-driven traffic and conversions so every campaign informs smarter creator and budget decisions next time.
A typical engagement covers the sourcing, content and reporting layers needed to run creator campaigns that perform. You get a managed creator programme, not a one-off post.
KOL and KOC discovery, audience checks and fit scoring so you work with creators who match your buyers, not just big follower counts.
Clear creative briefs, messaging guardrails and deliverable scope so creators produce content that stays on-brand and on-objective.
Hook, format and platform-native scripting across TikTok, Instagram and XiaoHongShu built to drive saves, shares and purchase intent.
Micro to macro creator coordination, timelines, usage rights and relationship management handled end to end.
Whitelisting and Spark Ads support so the best-performing creator content reaches further as paid media.
Engagement, traffic and conversion reporting that ties creator activity to measurable commercial outcomes.
Numbers from real client engagements.
We work best with brands that are serious about performance.
You want creators chosen for audience fit and conversion potential, not follower count alone.
You are active on TikTok, Instagram or XiaoHongShu (or want to be) and need a structured creator programme.
You want usage rights and amplification so the best creator content works as paid media too.
You need engagement and conversion reporting, not just screenshots of likes and views.
You expect creator work to connect with your wider paid and social strategy.
You only want a one-off post from the biggest name available regardless of audience fit.
You are unwilling to brief creators or define what a successful outcome looks like.
You expect guaranteed virality rather than a tested, measurable programme.
You have no product or offer ready for the audience a campaign would send your way.
Answers to what most clients ask before engaging.
Pricing is usually built around campaign scope, the number and tier of creators, the volume of content, and whether paid amplification and usage rights are included. Some brands need a focused KOC seeding push, while others need an always-on creator programme. We scope around the actual outcome you need, not around a fixed number of posts.
We start from your audience, then assess creators on audience overlap, engagement integrity, content quality and brand safety. We balance micro and macro creators depending on the objective — micro and KOC creators often drive stronger trust and conversion, while larger KOLs extend reach. Fit and authenticity matter more than raw follower count.
Primarily TikTok, Instagram and XiaoHongShu, matched to where your audience actually spends time. The platform mix is a strategic decision based on your category, audience and objective rather than a default — and we structure content natively for each platform instead of reposting the same asset everywhere.
Yes. We secure usage rights as part of briefing so the strongest content can be amplified through paid media, repurposed on your owned channels, or used in other campaigns. Sorting rights upfront is what turns a single creator post into a reusable performance asset.
We look at engagement quality, creator-driven traffic and conversions — not just views and likes. Where amplification is involved we also report on reach, ROAS and cost per acquisition. The goal is to connect creator activity to commercial outcomes so each campaign is judged on what it actually returned.
Creator content is some of the highest-performing raw material in a marketing stack. The best pieces feed paid amplification, strengthen your organic social calendar, and provide authentic proof for landing pages. When creator work is connected to the wider system rather than run in isolation, every channel gets sharper.
If you are spending on creators but cannot prove what they return, start there. We will review your current approach, identify the right creator mix for your audience, and map what a measurable creator programme should look like for your business.